BBB: BlackBird’s Bullets

My newsletter 2.0 is moving to 3.0 now. I simply don’t feel it’s an excellent curated newsletter yet. And I’d like to produce something for myself as well —  something I’d like to discover, sign-up for, and read. But I have to engage in The Practice, put it together, and shoot it out, say Here, I made this. This is the only way I can tell if I like it.

So what’s new in 3.0? —I'm trying to find something meaningful for my audience, so I'm going with short bullet-points, something you can quickly scan without scrolling. If it doesn't fit on one smartphone screen, I missed the point (or your zoom is too big; you might want to get your eyes checked).

Digestible

I don’t want to add too much text because a) nobody has time/energy to read more; b) there’s more than enough existing long-form content out there, and c) my blog serves the long-form stuff. The newsletter is for short, quickly digestible content.

Each bullet point has to communicate what you can expect exactly, so you can decide if you want to follow the link or not. I aim to find at least one interesting, fun, and/or actionable thing in each edition.

Objective

My objective is to educate, engage, connect, and entertain readers. I’m putting it together on weekends, and it’s published on Wednesdays —  as a mid-week pick-me-up. A small nugget trying to inspire your second half of the working week.

What to expect content-wise.

Stuff I’m usually reading/following includes something interesting to read, listen to, watch, and something to laugh about. Areas of interest are:

• Finance & investing,
• Career & leadership,
• Lifestyle & wellbeing,
• and of course —  plugs to my stuff.

I’m working with a newsletter strategy positioning brief, but it’s not ready to be shared yet. If you really want to see it, DM me. Always happy to help.

WTF BlackBird?

Kos, as in Peter Kos, is a Slavic name for Turdus merula, aka “common blackbird”. According to Wikipedia:

The adult male of the common blackbird (Turdus merula merula, which is the nominate subspecies), which is found throughout most of Europe, is all black except for a yellow eye-ring and bill and has a rich, melodious song; the adult female and juvenile have mainly dark brown plumage. This species breeds in woods and gardens, building a neat, mud-lined, cup-shaped nest. It is omnivorous, eating a wide range of insects, earthworms, berries, and fruits.

This sounds like something I could put in my Tinder profile description (if I had one).

So BlackBird is my last name, and that’s how I came up with BlackBird’s Bullets – BBB. –It’s not precisely a Nobel Prize for Creativity material, is it?

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