How you do anything is how you do everything.
Every good leader has to have a signature communication style. Their voice. It’s also a way of developing a narrative that others have about you. And yes, it can be influenced and thus — designed.
Let’s start by considering how we talk to different personas. The effectiveness of communication always comes from the receiver. We can never blame the other party for not understanding our message. If they don’t get it, we communicated poorly. And we’re developing this with every engagement.